![]() The new American single malt, which is destined to be exclusive to the global travel retail channel, will use the catchline: “Say hello to richer sipping” and is set to be available in 1L bottles at 45% ABV and 90% proof. This is going to be a brand new launch and we are going to launch it in the spring. Speaking to the drinks business at the TFWA World Exhibition & Conference this week, Brown-Forman GTR marketing specialist and LAR coordinator Vivian May said: “A lot of our focus is here, on our new American single malt. Brown-Forman has unveiled a Jack Daniel’s American Single Malt Whiskey aged in charred white oak barrels and finished in Oloroso sherry casks.
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